For many marketers, infographics are viewed as a ‘been there, done that’ type of tool. And, if you’re not utilising infographics properly, then it’s very easy to view them this way!
Our team have seen the best successes when utilising infographics as a secondary, supporting tool alongside a larger outreach or digital PR campaign (and continue to do so).
For example, infographics provide journalists and bloggers the opportunity to filter through and grab data snippets related to a larger campaign, often without having to go through all of your data. You also get the added benefit of competing in image results for data-related terms.
Drop the team a message if you’re wondering how a custom infographic can benefit your outreach and link building campaigns. We’re also happy to help with data sourcing if you’re stuck on where to go!