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Where to start with digital PR

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PR stands for public relations, which means getting your message across to your target audience. It’s something the human race has been doing since language was invented, but progress was slow until the dawn of the internet age.

In the old days...

In the old days PR meant mailing press releases to journalists on newspapers, magazines, radio and TV and hoping they got published. But that world has been turned upside down and turbo-charged by the advent of digital PR.

Traditional media have declined. People want information faster than newspapers can print it and that means reading or viewing it online. It means that today you can get your message out there instantly and potentially achieve a staggering response. But it’s not as easy as that, of course. Because there’s a bewildering choice of online sources.

Social media platforms include Facebook, Instagram, Twitter, Linkedin, TikTok, YouTube, Snapchat, WhatsApp – and a host of other information-sharing apps. You need to know which are the best for engaging with your target audience.

To grapple with digital PR you also need to get to grips with the technicalities of search engine optimisation (SEO), backlinks, bloggers, influencers and effective online promotion. Like everything else in life, there’s a right way and a wrong way of going about it.

The dynamic world of digital PR is an ever-shifting landscape, where trends and outlets rise and fall rapidly. It’s a noisy place where everybody is clamouring for attention and it’s all too easy to make the wrong choice. 

There’s so much to learn. And time spent attempting to acquire the secrets of PR is better spent applying your own area of expertise to your business. 

To take advantage of all the PR opportunities that digital media offers, it makes sense to seek expert advice from a digital PR specialist. There are plenty to choose from and some of the best in the businesses have links on this website.

A digital PR specialist will know which tactics to apply to your business and which digital outlets to target, while creating powerful links to your own website to generate high levels of traffic from your target audience.

They will also build relationships with high-traffic online experts, bloggers and influencers, arranging interviews and reviews in the media your audience is most likely to trust and get information from. 

All this will strengthen your own online presence and help create online conversations with your target audience, many of whom will become followers and loyal customers.

Meanwhile, behind the scenes, they will be using advanced monitoring and analytics to track the success of their efforts, constantly watching for new industry trends and making the strategy tweaks necessary to optimise your brand’s online presence.

Last but not least, your digital PR specialist will also write, design and target regular professional press releases keeping the media and your audience up to date with developments at your company.

So what are you waiting for? Your new digital PR strategy is just a click away.

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